Saturday, January 28, 2012

The Fat Food Boys

Have you ever been in a room and everyone knew the top story of the day or the punch line except you?  Being (in the dark) is not a comfortable spot for sure, but there's no money involved, it's not life threatening, nothing is really damaged except your ego.

However, the plot thickens when the potential to make Big Money is on the table and in the food business the potential is big. I call the big money makers in the food business the “Fat Food Boys” or “Bottom Liners” when they are in the room you should be nervous. Their goal is to make money, provide less, make more, good ole' free market trade it's the American way right?  Somebody's got to be on the stinky end of the stick.  In the world of nutrition it’s not just a matter of inflated ego, it could amount to inflated (BMI) Body Mass Index

I can just imagine secret envelopes being passed from one hand to another in dimly lit parking lots (All the President's Men) and an eerie whisper of follow the money, echoed softly in the dark. Documents filled with information on soda profit margins, vending profits and government tax reliefs. In this case, keeping (it) a secret is vital to business. All of this disturbing news sends you to Starbucks for a Double Carmel Mocha Latte, and please don’t show the calorie content.

Meanwhile back at the ranch the Fat Food Boys are pumping tons of money into the fitness business. After all it's a whale of a business with no downward turn in sight. I know many of you are thinking this is just another conspiracy theory, a case of Chicken Little's the sky is falling, by the way have you ever wondered why those chickens in the grocery stores are not so little anymore? Anyway, if you want to learn more about what (it) is and what’s in your food then check out some recent food documentaries like "Food Inc." In the meantime eat fresh. NPeace
P.S. That is not a reference to Subway’s

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